City using cell data for Newton’s benefit
When Gallery Mostaza came to downtown Newton, promoters of the city’s core hoped to have scored a coup. The hand-thrown pottery store had a history of drawing crowds to Harper, Kansas, with its events. Yet the question remained: could it do the same in Newton? Anecdotally, that answer following its October pumpkin event was very much yes. The store sold a huge amount of goods, saw lines at opening, and resulted in a downtown that looked much fuller than normal. Businesses reported upticks. With its big Christmas event scheduled, businesses in the downtown organized and remained open for their own events. [...]