Lieutenant Governor and Secretary of Commerce David Toland, alongside leaders from across the state, today unveiled Love, Kansas, a dynamic talent attraction campaign aimed at boosting Kansas’ population by inviting past residents to choose the Sunflower State as their future home. This national marketing initiative will highlight Kansas as an exceptional place to live, work and raise a family, with a special emphasis on “boomerangs” – individuals with previous ties to the state. The campaign was launched at the Flint Hills Discovery Center in Manhattan, where Lieutenant Governor Toland shared his personal journey back to Kansas that was inspired by a heartfelt phone call from a family friend about a job opportunity in his hometown of Iola. “It’s simple: We need more humans in Kansas to keep up with the phenomenal economic growth our state is experiencing,” Lieutenant Governor and Secretary of Commerce David Toland said. “The best way to do that is to first approach Kansans who left the state for economic opportunities elsewhere and invite them to build a life in a place they know and have connections to, whether in their hometown or elsewhere in the state. And with the Love, Kansas campaign, we aren’t just extending an invitation to those who once called Kansas home to come back – we’re also inviting families from around the country to build their lives in the Sunflower State.”
Source: Kansas Department of Commerce