Marketing firm: Wichita should focus talent search on four U.S. metro areas
With a talent attraction and retention challenge continuing in Wichita, workforce leaders are attempting to take their efforts to the next level. Earlier this year, the Greater Wichita Partnership, a regional economic development organization, began working with Development Counsellors International in an effort to begin work on the design of a multi-faceted marketing campaign to draw people to Wichita. "Talent is the key commodity now," says Andrew Nave, the GWP's executive vice president of economic development. "I've been doing economic development for 15 years. Workforce promotion and talent promotion has always been a key criteria, but now it's now not only [...]