The slogan “stay local, play local” hasn’t been officially adopted by Topeka in its quest to stimulate the city’s tourism. But as the city and state slowly reopen and start to trend toward normalcy following the onset of the COVID-19 pandemic, it is a philosophy that city leaders are starting to fully embrace as a means of bridging the gap until widespread travel becomes commonplace again. “Our normal reach is far and wide,” said Jessica Schenkel, vice president of Visit Topeka. “We know our persona, we know our target markets and we’re trying to reach them in every way possible. But we also know that right now people aren’t traveling across the country or even state to state. So we’ve changed our focus to reach out to those close around us.
(Read more: Local – The Topeka Capital-Journal)
