Within 48 hours of Topeka and Shawnee County’s Joint Economic Development Organization approving funds for Choose Topeka, the capital city began showing up in publications across the country.

The New York Times, Fox Business, CNN, TIME — those were just a few of the news organizations that ran stories about Choose Topeka, a pilot economic incentive program announced Dec. 11 that is meant to help local businesses attract and retain talent.

(Read more: Local – The Topeka Capital-Journal)