Kansas announced Wednesday that it will begin selling beer and wine at home football games this season, joining a growing number of Big 12 schools to offer alcohol sales at sporting events.
Kansas athletic director Jeff Long said the sales will begin with the season opener Aug. 31 against Indiana State. It is an expansion of a trial program in various venues, including Memorial Stadium, where alcohol has been served in suites and premium seating areas.
Kansas averaged just 20,265 fans at home games last season, which is roughly 40 percent of Memorial Stadium’s capacity of just over 50,000. The average attendance was about half of the next-worst attendance in the league, and often there were far fewer fans by the time the second half began.
(Read more: Great Bend Post)