Over $3 million has been generated in economic activity in Saline County because of its new loyalty program, Choose Saline County. It is an app that allows people to earn stars for shopping locally, anywhere from 5%-20% back. Then, they can redeem those stars at other local businesses or donate them to a local nonprofit. “You get cash back,” Melissa McCoy, Saline County spokesperson, said. “And then you have stars that are as good as cash in your pocket that you can use that places like Brown’s Shoe Fit or True Betty Boutique or Sharp Performance. Now, if I need something, I will open that app, and I’ll see, oh, where can I get stars back or where can I redeem my stars instead of spending my money.” Over 114,000 stars have been redeemed, equal to $114,476. The county received ARPA funding and surveyed the community to figure out how to use it. The survey revealed the community wanted local business recovery.
Source: KSN-TV
