Why is a business that can bring in millions not living up to its expectations? One thought is, it’s the name. Outside of Kansas, people don’t know where Hutchinson is, let alone Hutchinson Regional Airport. Hutchinson, Minnesota, with a population of right around 15,000 might just have a larger name recognition. But even if it doesn’t, a consultant said, people need to know Hutchinson, Kansas is near Wichita − and where the airport is located makes a difference. … In addition to changing the name of the airport, making it more a regional name − like Central Kansas Regional Airport − … making a new logo for the airport would also generate some buzz.
Source: Hutch News
