The City of Lawrence is looking for community input as part of an upcoming update to the city’s brand and marketing strategies. The city allocated $100,000 toward the effort. That includes $81,535 toward a contract with Guide Studio, with the remainder used for implementing the consultant’s recommendations, according to city spokesperson Porter Arneill. … Arneill said the city’s current logo and style guide dates to 2007, and the city has not refreshed or updated its brand since. He said the brand refresh will benefit the community because it helps the city better communicate and engage with Lawrence residents and those who work in or visit the city.
Source: LJWorld
