The International Association of Fairs and Expositions gave the Kansas State Fair a top award for its Kansas Road Trip. The trip, “Ike’s Kansas Road Trip,” promoted corn and Kansas. Ike is the fair’s mascot. The association gave the fair first place in the sponsor exposure category, a partnership with Kansas Corn and the organization’s campaign, Fueled by Kansas. “While we had to cancel the 2020 Fair, it didn’t mean we couldn’t still celebrate our great state,” Amy Bickel, the fair’s marketing director, said in a release. “The idea of showcasing Kansas’ beauty and tourist attractions, plus the people who call Kansas home, allowed us to find a way to still provide sponsorship support to a longtime partner, Kansas Corn, and its ethanol promotion, Fueled by Kansas.”
Source: News – The Hutchinson News
