The Sedgwick County Zoo has announced a new brand identity as part of the ongoing implementation of the Zoo’s Strategic Master Plan.

The new logo was created by branding firm Gardner Design.

“Sedgwick County Zoo is such an amazing asset to the region. We are so excited to be their strategic branding partner as they get ready to evolve even further, as a local attraction and a conservation organization,” said Bill Gardner, owner and president of Gardner Design. “This new visual brand identity conveys all of the energy, positivity, and dedication they currently possess and will grow with them as they accomplish big things in the years to come.”

(Read more: KSN-TV)