One might argue Dodge City Boot Hill Museum got its impetus on Sept. 14, 1935 when Morris Cannon erected his billboard.
Three years before, dentist O.H. Simpson had placed boots and faces at Boot Hill Cemetery as a joke for visiting Rotarians.
The joke caught on and the Cemetery became a tourist destination. Cannon capitalized on the new attraction by advertising the cemetery site and setting up a curio wagon.
Source: News – Dodge City Daily Globe – Dodge City, KSRead the full story ↗
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