Shoppers from near and far are hooked on Belleville store

You’ve heard the phrase– “location, location, location!”– and that’s certainly key for a Kansas store near the Nebraska state line.

Even though it’s in the small town of Belleville, shoppers come from all around the Midwest.

“Our business began in 1947,” said Lynette Beam, assistant manager of The Feathered Nest. It started as a traditional furniture store, but now, is an example of modern-day marketing.

“It was about 11-12 years ago, we decided we really need to make a change, diversify, become a destination shop for women,” said Beam.

The Feathered Nest now offers an endless variety– 10,000 square feet– of virtually everything for the home, family, fashion, and food.

“We turned this space from rows of furniture to a coffee lounge,” said Beam, pointing to one section of the store.

The gourmet espresso bar, plus fresh baked scones and cookies, convinced two customers to drive here from Hebron, Nebraska!

(Read more: Top Stories | KSNW)