…Arkansas City is trying to determine how to promote its new claim to fame. Etzanoa remains mostly underground or on private land. Yet that hasn’t deterred interest.
“We get about 10 calls a day to see the lost city,” said Pamela Crain, director of the Convention & Visitors Bureau. “The vision is to have a visitors center. The other key is to persuade landowners to allow people onto their property.”
Limited tours began last spring, focusing on key historical and archaeological sites. Town leaders are hoping for a UNESCO World Heritage site designation.

Read more: LA Times.