Since its launch in 2022, around 3,000 Saline County residents and visitors have been rewarded with and redeemed more than $150,000 to spend in local businesses thanks to the Choose Saline County app. Saline County decided to take part in the rewards program, developed by Colu, after a survey of residents indicated that supporting local business recovery was a top priority as the county used federal funding in the wake of the COVID-19 pandemic, including the American Rescue Plan Act (ARPA), which is being used for the program. “We wanted to do something more substantial, more meaningful and something that really changes our behavior,” said Melissa McCoy, public information officer for Saline County. McCoy said after officials rightfully encouraged people to stay home as a way to help prevent the spread of COVID, this led to many habits being formed, especially when it came to shopping, with many people browsing, buying and having items shipped from online retailers rather than from locally-owned options.
Source: News – Salina Journal
